Target gay pride shirt
American Apparel has built its entire business on being exclusive, and this exclusivity makes it completely antithetical to the inclusive idea behind Queer Pride. The entire marketing chic of American Apparel is that it is known for being exclusive-you have to look a certain way to work there, you have to be a certain size to shop there, and you have to have a certain income to afford their prices. This corporation has never been an ethical company that cared about marginalized groups, it has always marketed to thin, hip, wealthy people.
Additionally, the whole “Legalize Gay” clothing line and the new “Gay O.K.” Pride shirts seem progressive, the truth is that American Apparel is only “progressive” when the public eye is present.
While I won’t deny that it is great that American Apparel hired Isis King as a model, it is unfortunate that they feature her only for a LGBTQ marketing scheme. 8 passed and being sold under the mission to promote equal rights for the queer community.
#TARGET GAY PRIDE SHIRT SERIES#
In celebration of Pride month, American Apparel released a series of t-shirts with the line “Gay O.K.” In addition to these t-shirts, American Apparel is being heralded by many queer organizations for using trans model Isis King in ads for the new “Gay O.K” advertisements. These shirts are being added to the “Legalize Gay” clothing line released after Prop.
#TARGET GAY PRIDE SHIRT FULL#
Employees submit a full length photo of themselves before they are hired (based on attractiveness).American Apparel and Target earn this week’s Douchebag Decree for trying to use Pride as a marketing ploy while engaging in noninclusive and queer-phobic business.Īmerican Apparel is no stranger to our shit list. While the list of the company’s controversies are long, American Apparel has pissed off more than a few feminists: While the corporate takeover of Pride is disappointing in general, there are two corporations that stand out for their douche-baggery in using Pride not only to push sales, but are doing so to cover up their un-inclusive/anti-queer politics of the past. Whether it’s Mormon-founded corporation Marriott Hotels and Resorts targeting queer consumers to “Be You, Stay With Us,” Anheuser-Busch departing from its usual bro-ish football ads to have gay-themed Bud Light ads, or the new Chevy Volt “coming out” as electric, Pride is being used to push products to queer consumers. Pride has become less about the actual LGBTQ issues and more about how corporations can make profits while appearing to be progressive. These mega corporations are using Pride to target a new niche market and gain queer consumers.
These days, Pride is not an “of-the-people” celebration, but one sponsored by the richest (and sometimes corrupt) corporations. But Pride, like so many things that start out as a grassroots movement, is not what it used to be. As you probably know, it’s LGBTQ Pride month and celebrations are taking place across the world.